The Ultimate Guide to Bench Advertising
Tips, best practices, and helpful knowledge.
All our benches are printed on 2x6 (24” x 72”) 4mm Corrugated Plastic, with no color limit, using file formats of 150ppi PDF or JPG.
Ask about upgrading to Vinyl Applied Printing.
Why Bench Advertising?
Higher Visibility: with Bold, Colorful 24/7-365 Advertising at Eye Level.
Increased Reach & Efficiency: Maximizing multiple audiences & impressions.
Low Cost, High Traffic Locations: across South Bend, Mishawaka, & Granger.
How to Maximize Impact?
The Rule of Repetition: Consumers need to see your message 8-10 times on average before action is taken. Select key locations for max repetitions.
Catch Attention: Make your ads memorable, clear, and easy to read. Use less than 7 words and less than 3 visual elements.
Leverage Technology: Use traffic lights and pedestrian traffic to your advantage by placing a QR code or website on your bench to track results.
How To Maximize Design?
Maximizing the impact of your bench ads comes down to simple, engaging, design. When it comes to designing your bench ads, here are some great tips:
#1 Choose The Right Sizes
When it comes to choosing your font size, be sure to design with the following visibility rules in mind.
#2 Choose the Right Font
Easy to read fonts are key to maximize visibility. We recommend using between 3-5 words, with a maximum of 7.
#3 Use Negative Space
Consumers have limited time to read and understand your message, frame it properly with negative space. (The space between your design/text & border.
#4 Use Contrasting Colors
The right combination is the difference between a message that stands out, and one you can’t read.
Not sure about your creative work?
Ask our team to design your bench for you: $75/hr add-on.